Quick Answer: What Is The Difference Between DSP And SSP?

Is Rubicon a DSP or SSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces.

Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying..

Is AppNexus a DSP or SSP?

Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.

What is Rubicon Project?

Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.

What does an SSP do?

The simple answer is that SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. This in turn allows a huge range of potential buyers to purchase ad space — and for publishers to get the highest possible rates.

Is Google Ad Manager a DSP?

Google Ad Manager functions as a demand-side platform (DSP, a platform that allows digital advertising buyers to manage multiple ad exchanges in one place), but it offers many other features as well.

Is AdWords a DSP?

Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB ecosystem; whereas AdWords only allows campaigns to run within the Google network.

Is Amazon a DSP?

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.

What is Google’s SSP?

Not just an ad server or Sell-Side Platform (SSP)—a complete ad platform. Automation continues to change the way we do business, with advertisers looking to transact all their campaigns, guaranteed or not, programmatically.

Is Rubicon an SSP?

On Thursday, publicly traded supply-side platforms Rubicon Project and Telaria announced plans for an all-stock deal to create what they are calling the world’s largest independent SSP. The companies described the deal as a merger, although Rubicon shareholders will own 52.9% of the combined company’s shares.

What is DoubleClick called now?

Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform. As a current user of these products, you immediately have access to Google Marketing Platform, including: New product branding.

What is Google’s DSP called?

demand side platformThe Google Display Network (GDN) is an extension of the Google Ads platform (formerly Google Adwords) which allows people to target individuals when serving banner and video ads. A demand side platform (DSP) is a platform that allows people to buy ad space programmatically online.

Does Google have a DSP?

GDN is an ad network of publishers and suppliers while DSP is a demand side platform. … You can buy directly from publishers and via multiple ad exchanges — including Google’s GDN network, which is listed as AdX with relevant DSPs.

Is SpotX an SSP?

The key advantage being that an SSP like SpotX has hundreds of direct relationships with the publishers selling the available inventory. With SpotX’s Audience Management Engine, brands can unlock the full potential of their audience data by targeting it directly within the SpotX Platform.

Who bought Telaria?

Under the terms of the merger agreement, each share of Telaria common stock issued and outstanding on the date of closing (April 1, 2020) will be converted into 1.082 shares of Rubicon Project (NYSE:RUBI) common stock (and, if applicable, cash in lieu of fractional shares).

Is Facebook a DSP?

Yes, the FB ad manager can be described as a DSP. … It’s a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners. A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.