Why Do You Think Marketers Are Having A Hard Time Targeting The Baby Boomer Generation?

How did the baby boom affect society?

The sheer size of the baby-boom generation (some 75 million) magnified its impact on society: the growth of families led to a migration from cities to suburbs in the postwar years, prompting a building boom in housing, schools, and shopping malls..

What motivates Gen Y in the workplace?

Generation Y wants stock options as a monetary reward and values feedback as a nonmonetary reward. Members of this generation are motivated by skills training, mentoring, feedback and the workplace culture. They respond to recognition from the boss, time off and flexible schedules as rewards.

Why are baby boomers attractive to marketers?

Baby boomers are more tech-savvy than you think. It’s important for marketers targeting this generation to remember that baby boomers have grown up with technology over recent decades. They’re more accustomed to technology than you might think, and they use it in different ways than millennials.

What benefits do baby boomers want?

Given their age and career stage, the top benefits priorities for the Baby Boomer generation revolve around healthcare and finances. “Traditional” benefits, such as medical, dental, vision, and life insurance top the list, along with financial benefits, like 401(k) with employer match.

What social media do baby boomers use?

However, according to data from Statista from last year, YouTube was the most popular social media platform, with 70% of boomers saying they regularly used it, compared to 68% with the social network. This was followed by Pinterest at 27%, LinkedIn at 24% and Instagram at 23%.

Was the baby boom positive or negative?

There were some other positive effects of the Baby Boom as well. In order to keep up with all of the babies in the Baby Boom, more products had to be produced. Food, clothing, diaper and toy sales went up dramatically. So apparently, the Baby Boom not only raised the population, but the economy as well.

What did baby boomers grow up with?

Boomers born in the 50s grew up with the Beatles, Dylan and the Stones, and protested the Vietnam War in college. The 60s Boomers caught the tail end of Vietnam, Watergate and Richard Nixon’s resignation and Disco. A Boomer born in 1964 could be the child of a Boomer born in 1946.

Why are baby boomers so hard working?

Work-Centric: Baby Boomers are extremely hardworking and motivated by position, perks, and prestige. Baby Boomers relish long work weeks and define themselves by their professional accomplishments.

What was the main cause of the baby boom?

Factors that contributed to the baby boom consisted of young couples who started families after putting off marriage during the War, government encouragement of growth of families through the aid of GI benefits, and popular culture that celebrated pregnancy, parenthood, and large families.

What do baby boomers value the most?

Baby Boomers tend to be more self-disciplined, obedient, organized and dependable than younger generations. Their second highest personal value is “safety in one’s community and nation”, which includes stability of society, national security and social order. For them, life is about a strong state and a stable society.

How much money do baby boomers have?

The median savings balance among baby boomers is a mere $144,000, according to a recent Transamerica survey, and while boomers have more money socked away for retirement than millennials and Gen Xers combined (based on median balances), they still have a fair amount of work to do.

Where do baby boomers hang out?

Where Do Baby Boomers Hang out Online? Our online research showed that an overwhelming 82.3% of them belong to at least once social networking site. Similar to other age groups, Facebook is the most popular site among today’s Boomers.

What’s the difference between Baby Boomers and Millennials?

Baby Boomers: Baby boomers were born between 1946 and 1964. They’re currently between 56-74 years old (71.6 million in U.S.) Gen X: Gen X was born between 1965 and 1979/80 and are currently between 40-55 years old (65.2 million people in U.S.) Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6.

What is the best way to market to baby boomers?

10 Tips When Marketing to BoomersStop using slang. As a general rule, don’t use slang. … Use Facebook. As digital platforms evolve, so do their users’ habits. … Provide useful information. … Create compelling videos. … Consider mobile devices. … Understand the demographic. … Don’t use “old” or “elderly”. … Make things accessible.More items…

What products do baby boomers want?

Boomers shop online just as much as Millennials, but they have more disposable income in their hands so their average spend is much higher. Boomers are more likely to spend on higher-ticket items like wine, appliances, home goods and healthcare.

What do baby boomers spend their money on?

According to Epsilon, Baby Boomers spend the most across all categories and the most per transaction. Additionally, as they retire, Boomers invest in travel and their homes, spending more at home improvement stores than any other generation.

How are baby boomers affecting the workplace?

Employers must adjust to a new workforce dynamic: Study after study reinforces that Baby Boomers will be working far longer than their parents did. AARP’s study found that almost 50% of Boomers see themselves working until the age of 70 or more. 36% said they will never be able to afford retirement.

How many baby boomers are still in the workforce?

Lots of baby boomers There are about 73 million boomers and many of the youngest ones recently entered the 55-plus bracket. That age group accounted for about half of the total 2.6 million increase in the U.S. labor force last year, according Moody’s and Labor.

What are the characteristics of the baby boomers?

Baby Boomers’ Important CharacteristicsStrong work ethic. Baby boomers aren’t afraid to put in a hard day of work. … Self-Assured. This generation is independent and self-assured. … Competitive. Baby boomers like competition. … Goal-centric. … Resourceful. … Mentally focused. … Team oriented. … Disciplined.

How do I connect to baby boomers?

5 Tips for Better Communication with Baby BoomersPlace an emphasis on teamwork.Be flexible with your mode of communication.Don’t underestimate their tech knowledge.Stay accessible and visible.Strive for mutual understanding.

How do I work with baby boomers?

How to keep baby boomers in the workplaceHang on to your senior workers. Start simple by keeping your senior workers on board as long as you can. … Keep your boomers engaged. … Make the workplace senior friendly. … Consider partnership opportunities. … Use mentoring programs to transfer knowledge. … Get your millennial pipeline ready with Monster’s cutting-edge resources.